Website Redesign Proposal
A fresh, modern and easy-to-manage destination website for Beauly village
Prepared by Hello Business | March 2026
Understanding Your Challenge
The current website has a solid foundation, but it's holding Beauly back.
What needs to change:
- Visual design that doesn't do justice to Beauly's character and scenery
- Usability friction that makes it harder for visitors to find what they need
- Content and structure that limit SEO performance
- A platform that's difficult for the committee to manage day-to-day
The opportunity:
With the right redesign, Visit Beauly can become the go-to digital front door for one of the Highlands' most charming villages, driving more footfall to local businesses and putting Beauly firmly on visitors' itineraries.
Who I Am
Hello Business is a freelance web design and digital practice built around helping independent businesses and community-led organisations thrive online.
Destination Specialist
Specialist in destination, tourism and community web projects
Community Experience
Experience working with volunteer-managed and committee-run organisations
Beautiful & Maintainable
I build sites that are beautiful to use and straightforward to maintain
Local Understanding
Based in the UK. I understand the Highland tourism market
I build websites that look great, perform well and are built to last.
My Approach
I work in close collaboration with you throughout the process.
Discovery
I take the time to understand Beauly, your audience, your businesses and your goals, before a single pixel is designed.
Brand Definition
Visit Beauly already has a brand with real character. Rather than changing it, I'll formalise and document it properly, producing a brand definition that covers logo usage, colour palette, typography and tone of voice. This gives the committee a clear reference point and ensures the website, and any future materials, stay consistent.
Design
A layout and visual execution that brings the brand definition to life. Fresh and modern, but always true to Beauly's authentic Highland character.
Build
A fast, accessible, mobile-first website built on a platform your committee can confidently manage.
Launch & Beyond
I don't disappear after go-live. I support your team to get comfortable with the platform and set you up for long-term success.
Proposed Scope of Work
What's included in this project:
Brand Definition
Formalising logo usage, colour palette, typography and tone of voice
Full Website Redesign
Visual refresh consistently applied from the brand definition, with improved information architecture and navigation
Content Structure
Businesses, attractions, food & drink, accommodation, events — mobile-first, responsive build
SEO & GEO Foundations
Page structure, metadata, schema markup, structured data and local search optimisation
Easy-to-Use CMS
Committee members can update content without technical skills
Maps & Directory
Google Maps and local business directory integration
Events & Seasonal Content
Functionality for events and seasonal content throughout the year
Analytics & Training
Basic analytics setup (Google Analytics / Search Console) plus a training session for the committee team
The Website: Key Features
For visitors:
- Inspiring, image-led homepage that sets the scene immediately
- Clear, intuitive navigation. Find what you need in seconds
- Explore by category: Eat & Drink, Stay, Shop, See & Do, Events
- Integrated map view of the village and surroundings
- Mobile-optimised throughout, for visitors browsing on the go
For the community:
- Simple CMS: add events, update listings and publish news without any technical knowledge
- Business directory that local traders can stay involved with
- Seasonal content areas to highlight what's on throughout the year
For the Beauly Business Group:
- Clear analytics dashboard to understand visitor behaviour
- Low ongoing maintenance burden
- Scalable structure to grow with the platform over time
SEO & GEO Strategy
Getting more eyes on Beauly, organically and through AI-powered search.
Technical SEO Foundations
Proper page structure, fast load speeds, clean URLs and metadata across every page.
Local & Destination SEO
Targeting searches like "things to do near Inverness", "Highland villages to visit" and "where to eat in the Highlands", the exact queries your visitors are typing.
Content Structure
Every page written and structured to serve both human visitors and search engines, with clear headings, descriptive content and location-relevant keywords throughout.
Google Business & Maps Integration
Connecting the website to local search so Beauly surfaces prominently when people are nearby or planning a trip.
Generative Engine Optimisation (GEO)
As more visitors discover destinations through AI tools like ChatGPT, Perplexity and Google's AI Overviews, it's important that Beauly features prominently in those results too. This includes:
- Schema markup and structured data implementation so AI systems can accurately understand and cite Beauly's businesses, events and attractions
- Entity-based content so Beauly is clearly defined as a place, with consistent facts and descriptions across the site
- FAQ-structured content that directly answers the questions AI tools are likely to surface
- Authority signals and citation-ready copy that positions Visit Beauly as a credible, trustworthy source
Platform & Ease of Management
Built for a community-run committee, not a full-time web team.
My recommended platform gives you:
A clean, intuitive editing interface, no coding required
Easy content blocks for adding events, updating business listings and publishing seasonal highlights
Role-based access so multiple committee members can contribute safely
Reliable hosting with automatic updates and security management
A platform that grows with your needs without requiring costly developer time
My commitment: I will provide full training and clear documentation so your team feels confident managing the site from day one.
Project Timeline
Estimated total timeline: 12–13 weeks from project kick-off
Timeline subject to content availability and client review turnaround.
Timeline subject to content availability and client review turnaround.
Investment
Project Fee
Ongoing
- Hosting fees @ £20/mth (paid directly to hosting provider)
Ongoing (optional)
- Content management support
- SEO monitoring & reporting
Why Hello Business
There are plenty of web agencies. Here's why I'm the right fit for Visit Beauly.
I understand community-driven projects
I know that Visit Beauly is run by people who care deeply about their village, not a marketing department. I work with that in mind.
I build for the long term
My sites are designed to be owned and operated by you, not dependent on me for every small change.
I'm straightforward to work with
Clear communication, honest timelines and no jargon. You'll always know where the project stands.
I care about the outcome
My goal is more visitors discovering Beauly and more customers walking through local business doors, not just a nice-looking website.
Next Steps
I'm excited about this project and what it could do for Beauly.
To move forward, here's what I suggest:
1
Discovery call
A conversation to go deeper on your goals, timeline and budget
2
Site audit
I'll review the current Visit Beauly website and share my initial observations
3
Formal proposal
I'll follow up with a fully scoped proposal, including detailed costs and timeline
Ready to get started?